Measurement first, budget second
There is nothing to learn from a campaign you cannot measure. The first job is defining a qualified enquiry as an event.
Digital marketing agency · İstanbul
A digital marketing agency that optimises closed deals, not form counts
Google and Meta ad management, SEO and organic growth, measurement setup. Account experience across 23 brands, from health tourism to telecoms dealer networks.
- First call is free
- Reply within 24 hours
- Scope and budget range in writing
Tell us which channels you run and what you are aiming at; we will come back within 24 hours with a concrete assessment of your current setup.
Closed deals written back to the ads
Offline conversion upload makes the algorithm optimise revenue, not form fills. Source data is carried through to the CRM.
Ads teaches, SEO compounds
The search terms report feeds the content calendar. As organic rankings mature, ad spend narrows.
One source of truth
The ad panel, analytics and the CRM report three different numbers. We decide upfront which one drives decisions.
What we do as a digital marketing agency
Boygantech is a digital marketing agency based in İstanbul. We run Google Ads and Meta advertising, SEO and organic growth, and measurement and analytics. We have managed ad accounts for 23 brands, from health tourism to telecoms dealer networks.
Most agencies report success in clicks and form fills. We measure closed deals: we define a qualified enquiry, carry the source through to the CRM and write the enquiries that turn into sales back to the ad platform. The algorithm then learns to find customers rather than form-fillers.
Because our team includes engineering, technical work such as landing pages, page speed and event tracking never gets handed to another vendor. If the ad’s problem is the page, the team that can fix the page is already at the table.
How we work
Three steps, no surprises
- 01
Account review
We look at your existing campaigns, measurement and landing pages, and put what is broken in writing.
- 02
Measurement setup
Qualified-enquiry definition, source pass-through and the offline conversion path. Budget scales after this.
- 03
Channel management
Campaigns start by learning on one channel and expand as they become profitable. Reporting is on cost per acquisition.
Scope
What this covers
So far
23 brands
9 hair transplant clinics, 5 aesthetic clinics, 2 dental clinics, 4 hammams and spas and 3 telecoms companies rely on us for digital advertising and performance marketing.
23 brands
- 9
Hair transplant clinics
International patient acquisition, multi-market campaign management.
- 5
Aesthetic clinics
High-intent demand in rhinoplasty and bariatric surgery.
- 2
Dental clinics
Domestic and international patient demand.
- 4
Hammams & spas
Local demand and tourist traffic managed together.
- 3
Telecoms companies
Regional sales campaigns for dealer networks.
FAQ
Frequently asked questions
How are digital marketing agency fees set?
Ongoing services run on a monthly fee, set by the number of channels and the scope of the account. When deciding, we suggest looking not at the agency fee but at the cost per acquisition including that fee.
How much ad budget do we need?
It depends on your sector, target region and cost per click. You can work out a starting budget with our free Google Ads budget calculator.
When will we see results?
Ad channels produce data from the first weeks, but results before measurement is set up correctly are misleading, so measurement comes first. SEO moves more slowly and compounds over months.
Which channels do you work in?
Google Ads, Meta (Facebook and Instagram) and LinkedIn advertising, social media management, SEO and organic growth, and measurement setup with GA4 and Tag Manager.
Can you take over our existing ad account?
Yes. The first step is reviewing your existing campaigns, measurement and landing pages, and we put what is broken in writing. The account and its history stay yours.
Before you decide
Related reading
- How to choose a Google Ads agency: the 9 questions to ask Certifications and case studies tell you very little when picking a Google Ads consultant. The questions that reveal how an agency actually runs an account, and the red flags.
- Ad agency pricing: how agencies charge, and which model fits you Ad management is priced three different ways, and each one pushes the agency to behave differently. How management fees are set and where the conflict of interest sits.
- What performance marketing is, and how it differs from classic advertising Performance marketing is not a channel, it is a way of accounting. When tying every unit of spend to a measurable outcome works, and where it hits its ceiling.
- Ad management: agency, in-house team, or freelancer Who runs your advertising is less about cost than about continuity. The real cost of each model, the risks, and which one fits at which scale.
Let’s start with a short call
Thirty minutes to define the scope and talk through an estimated budget range.
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