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Software + Marketing · One team

We build the software, we engineer the demand.

Engineering and growth for product teams. When the people who build the product and the people who grow it sit at the same table, the handover cost of two separate vendors disappears.

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  • 2 Disciplines, one team
  • 6 End-to-end service lines
  • 95+ Target Lighthouse score
  • 24h Average response time

Why Boygantech

Two vendors, one accountability gap.

The software agency says "marketing asked for it." The marketing agency says "we don't write code." The product is what falls between them.

One roadmap

The sprint plan and the campaign calendar live in the same document. The launch date binds both.

One measurement layer

Event tracking is written into the product, not guessed at later with retrofitted tags.

One point of contact

The person writing the code is in the same meeting as the person running the ads. Nothing is lost in translation.

Services

Six services, one delivery line

Each one stands alone. Taken together, they are built to feed one another.

All services
01

Software Development

Product and platform engineering — web, mobile, commerce and custom business software.

02

AI & Automation

Model integration and workflow automation — production, not a demo.

03

Cloud & DevOps

Infrastructure, delivery pipeline and reliability — systems that let you sleep.

04

Digital Marketing

Channel management and performance campaigns — revenue, not impressions.

05

SEO & Growth

Technical SEO, content architecture and conversion — traffic you own, not rent.

06

Data & Analytics

Data infrastructure, reporting and measurement — numbers instead of guesses.

AI & Automation

We ship AI as a workflow, not as a demo.

Model integration on its own produces nothing. Value starts where the model is connected to real company data and takes work off a person's desk.

  1. 01

    Connect the data

    A layer that reads your existing systems and runs on production data.

  2. 02

    Embed in the workflow

    Not another tab — inside the screen your team already lives in.

  3. 03

    Measure and narrow

    Time saved is measured, error rate is reported, scope grows from there.

Process

Four steps, no surprises

  1. Week 1

    Discovery

    Goals, constraints and existing systems are mapped. Output: a scope document and a fixed price range.

  2. Week 2

    Architecture & plan

    Technical architecture, measurement plan and channel plan are written together. Output: one roadmap.

  3. Weeks 3–10

    Build

    Two-week cycles, a working release at the end of each. Measurement is live from day one.

  4. Post-launch

    Launch & growth

    Technical SEO, campaign setup and reporting. Growth starts the day the product ships.

Technology

Boring, proven, fast

We pick tools that can still be maintained in ten years, not tools that are new. Every choice has a reason behind it.

Frontend

  • Astro Ships near-zero JavaScript static HTML for content-heavy sites.
  • Next.js When the app side is needed: auth, dashboards, dynamic data.
  • TypeScript Most mistakes get caught at build time instead of in production.

Backend

  • Django Admin, auth and permissions come included — a real time saver for business software.
  • FastAPI A thin, fast API layer for high concurrency and AI workloads.
  • PostgreSQL Relational, JSON and vector search in a single database.

Infrastructure

  • Cloudflare Global CDN, free SSL and DDoS protection with no servers to manage.
  • GitHub Actions Every merge is tested and gets its own preview environment.
  • Docker Removes the gap between local and production environments.

Growth

  • GA4 + BigQuery Unsampled, long-history data with revenue attribution.
  • Search Console The primary source for ranking and crawl issues.
  • Looker Studio The one-page dashboard decision-makers actually open.

Blog

What we write

We publish the criteria we use when we make decisions.

All posts
Diagram of a funnel passing through several people and narrowing to a single opportunity along a timeline
Digital Marketing

B2B digital marketing: what works in a long sales cycle?

B2B digital marketing picks channels and measurement for long sales cycles and several decision makers. How it differs from B2C, which channels work and what to ask a B2B agency.

Read more

So far

23 projects, 23 brands

9 hair transplant clinics, 5 aesthetic clinics, 2 dental clinics, 4 hammams and spas and 3 telecoms companies rely on us for digital advertising and performance marketing.

23 brands
  • 9

    Hair transplant clinics

    International patient acquisition, multi-market campaign management.

  • 5

    Aesthetic clinics

    High-intent demand in rhinoplasty and bariatric surgery.

  • 2

    Dental clinics

    Domestic and international patient demand.

  • 4

    Hammams & spas

    Local demand and tourist traffic managed together.

  • 3

    Telecoms companies

    Regional sales campaigns for dealer networks.

The software side

Do you have an idea, or a product that has stalled?

Let us scope it in a short call. In the first conversation we cover the technical approach and an estimated budget range.

Book a call

Or write directly: info@boygantech.com

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