Work

Work

Two disciplines, two kinds of proof: the systems we built and the ad accounts we ran.

01 · Software

Systems we built

Each written as the problem, the architectural decision and the outcome — including the alternatives we rejected.

02 · Marketing

Ad accounts we ran

The accounts below were run by our co-founder Harun Boya, each for at least 12 months.

The accounts below were run by our co-founder Harun Boya, each for at least 12 months. Measured performance data is not ours to publish, so no figures appear on this page.

Health tourism and aesthetics

In this vertical the ad is the patient acquisition: the visitor arrives from an ad, sends photographs and is connected to a consultant. What has to be measured is the patient who arrives, not the form.

  • Dr. Serkan Aygın

    A leading name in hair transplantation. Management of performance campaigns for international patient acquisition.

    12+ months
  • Dr. Sercan Aslan

    Hair transplantation brand. Channel management and demand generation.

    12+ months
  • Dr. Serhan Derin

    Rhinoplasty specialist. Campaigns aimed at high-intent patient demand in aesthetic surgery.

    12+ months
  • Dr. Akif Yıldırım

    Rhinoplasty. Ad account management and landing page optimisation.

    12+ months
  • Dr. Ceyhun Aydoğan

    A pioneer in bariatric surgery. Patient acquisition campaigns for obesity surgery.

    12+ months
  • Dentflix Clinic

    A leading dental clinic. Campaign management for domestic and international patient demand.

    12+ months
  • Esthetic Hair

    A hair transplantation brand with clinics in five countries. Multi-market ad account management.

    12+ months

Telecoms and retail

Sales campaigns for regional dealer networks. The difficulty here is not the creative but holding geographic targeting, stock and the campaign calendar in line at the same time.

  • One of Türkiye’s largest telecoms operators · dealer network

    Regional campaigns for modem and subscription sales in the Mersin area.

    12+ months
  • One of Türkiye’s largest telecoms operators · dealer network

    Management of sales campaigns for a dealer network across major cities.

    12+ months

Lifestyle and services

Accounts where local demand and tourist traffic are managed together. Bookings swing seasonally, and the budget has to move to the same rhythm.

  • Çatma Mescit Hamamı

    A historic Turkish bath. Booking campaigns for local and tourist demand.

    12+ months
  • Novatasspa

    Spa brand. Budget and channel management against seasonal demand.

    12+ months

Do you have an idea, or a product that has stalled?

Let us scope it in a short call. In the first conversation we cover the technical approach and an estimated budget range.